official JMU Comms
Client
James Madison University
Year
August 2022- May 2023
Location
Harrisonburg, VA
supervisor
With James Madison University's official communications department, I served as a social media assistant for the 2022-23 academic school year. Reporting directly to the Social Media Manager, I wrote copy across platforms, co-managed the GIPHY and TikTok accounts, and devised campaign strategies to promote the university's initiatives.
over 15
Social media consultations
in one semester
I created, planned, and executed a highly successful Instagram story that exceeded 84,000 total views. The same story also had almost 2000 sticker taps, 660 poll votes, and 133 link clicks. This was a very successful Instagram story compared to the averages on the JMU account.
I completed over 15 social media consultations in one semester with peers who were interested in "taking over" the JMU Instagram story. We reviewed our very important rules and guidelines to follow, due to JMU's broad audience, as well as best practices to create an engaging takeover.
84,658
Total story views
high-performing tiktoks I've made
Don't worry if you don't "get" them- what matters is that they'll get you views!
Reports/
research
