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Long-form
copy ad
Client
Hypothetical Project (Lumē)
Year
2021
Location
Harrisonburg, VA
Partners
Madisen Hughes, Rachel Nohe, and Samantha Aldridge
This was a fantastic way to develop group project skills, as my partners and I worked to create a hypothetical campaign for Lumē. We had a chance to develop a long-form copy ad, a rare but valuable experience to have these days.
The goal of this project was to write copy advertising Lumē's new "Biofilm Buster Pre-Laundry Spray." The ad would have hypothetically run in run in the March/April 2022 editions of Outside Magazine, Women’s Health, Men’s Health, and Runner’s World.
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