This was a fantastic way to develop group project skills, as my partners and I worked to create a hypothetical campaign for Lumē. We had a chance to develop a long-form copy ad, a rare but valuable experience to have these days.

The goal of this project was to write copy advertising Lumē's new "Biofilm Buster Pre-Laundry Spray." The ad would have hypothetically run in run in the March/April 2022 editions of Outside Magazine, Women’s Health, Men’s Health, and Runner’s World.